Legacy

A message from Jim Madrid, AST Founder

Lou was my high-school teacher and coach. In 1968 he introduced me and my classmates to a new way of thinking. The 'right' way of thinking. Over the years his philosophy of anything is possible launched him as a leading authority on human behavior. It will be 50 years ago in 2021 that Lou started a company called The Pacific Institute. AST was created to keep his legacy alive. He introduced me to "think bigger than yourself, Jim." I grew up in a tough neighborhood in Seattle.  My passion and purpose, today is to use my talents, skills, and energy to make a positive difference in the world and to produce positive results for someone or something other than myself. 

Rest in Peace, my friend. The world misses you!  

- Lou Tice - 1935-2012 

A message from Jim Madrid, AST Founder

For four years I had the honor to work alongside Sigi. He would ask me for advice but what I was doing was learning from him. This man was the best coach in MLS. What I learned from him was all about team chemistry, his middle name is 'teamwork'. He created a winning culture. His leadership style is a style that leaders of Fortune 500 companies could have benefited from. He was the best. 

- Sigi Schmid- 1953 -2018