About Us
Youth Sports
collegiate Sports
collegiate Sports
AST helps young athletes tap into an untapped reservoir of power and unlock hidden talents, enabling them to excel in every aspect of life - not just sports but academics as well. With our unique mental fitness program fueled by latest scientific research they will have more confidence on top of already impressive skillset!
collegiate Sports
collegiate Sports
collegiate Sports
With AST’s Mental Fitness programs for players or teams, we can help you develop and refine skills essential for success. We focus on self-confidence, stress management, cognitive flexibility and more – the same building blocks that lead to great performance in sports as well as life.
Pro Sports
collegiate Sports
Pro Sports
You have arrived, Now more than ever it's time to perform. Our scientifically proven methods have been developed by top professionals and focus on building core skills such as self-confidence, stress management, cognitive flexibility, and more. Which all leads to being in Flow State
The AST Research
THE SCIENCE BEHIND OUR MENTAL FITNESS PROGRAMS
From the latest in evidence-based research from leading experts in cognitive and positive psychology and neuroscience on how your brain is connected to performance.
Our research network scientists include well-known and emerging experts in adolescent development, behavioral economics, neuroscience, sociology, and other disciplines from a wide range of universities around the country.
Our Resident Expert
Dr. Kristen Willeumier, Ph. D.
Dr. Kristen Willeumier, Ph. D.
Dr. Kristen Willeumier, Ph. D.
B.A. PSYCHOLOGY I M.S. PHYSIOLOGICAL SCIENCE I M.S. & PH.D. NEUROBIOLOGY I POSTDOCTORAL RESEARCH NEUROLOGY.
Dr. Willeumier's book
Dr. Kristen Willeumier, Ph. D.
Dr. Kristen Willeumier, Ph. D.
Our signature programs
The 7 Fundamentals of Mental Fitness ™
Fundamental #1:
Vision Drives Performance
Fundamental #2:
Open Your Eyes, Open Your Mind
Fundamental #3:
What You Say Is What You Get
Fundamental #4:
Broad Comfort Zone=Room to Move
Fundamental #5:
Goals Keep You Growing
Fundamental #6:
Staying Cool Means Controlling Focus
Fundamental #7:
Teamwork Wins
Mental Fitness Certification
Become a Certified AST Mental Fitness Coach!
Advanced Curriculum
The Ten Principles of Mental Fitness™
Become a Certified Director of Mental Fitness
We are offering this certificate to select coaches.
Contact us for more information.
jim madrid, founder
A little about Jim
Jim Madrid is a leadership and peak performance coach who helps individuals and organizations improve their performance and achieve their goals. When it comes to explaining change, Jim Madrid has a few key insights.
First, he believes that change is a natural part of life. Everything around us is constantly changing, and we must learn to adapt to those changes if we want to succeed. Whether it's changes in technology, the economy, or the world around us, we must be willing to adapt and change in response.
Second, Jim Madrid emphasizes the importance of mindset when it comes to change. He believes that we must develop a growth mindset in order to embrace change and see it as an opportunity for growth and development. This means focusing on the possibilities and opportunities that change can bring, rather than the challenges and obstacles.
Third, Jim Madrid stresses the importance of taking action when it comes to change. He believes that it's not enough to simply recognize the need for change or even to have a positive mindset about it. We must be willing to take action and make the necessary changes in our lives or organizations to achieve our goals.
Overall, Jim Madrid's approach to change emphasizes the need for adaptability, a growth mindset, and action. By embracing these principles, individuals and organizations can not only survive but thrive in the face of change.
AST Advisory board
Byron Scott
CEO Primetime Basketball League. Former NBA Player and NBA Head Coach. 3 x NBA World Champion with the Los Angeles Lakers.
Dr. Kristen Willeumier, Ph.D.
A neuroscientist with expertise in the fields of neuroimaging and psychiatry, leading clinical trials to gain a deeper understanding of the effects of traumatic brain injury and sports related concussion on brain function. Strong research professional with a Ph.D. in Neurobiology from the David Geffen School of Medicine at UCLA and postdoctoral scientist in the Department of Neurology at Cedars-Sinai Medical Center. Former Director of Research in the Department of Clinical Neuroimaging for the Amen Clinics, a nationally recognized mental health care clinic. Author of the book Biohack Your Brain: How to Boost Cognitive Health, Performance & Power. Now available on Amazon.
Bruce Tollner
Bruce is an attorney and the Founder of REP 1 Sports, a premier sports agency in Irvine, CA.
Bruce has been representing NFL superstars for over 25 years covering all areas of college recruiting, combine training, pre-draft preparation, the NFL draft, negotiating contracts, player marketing, and post-playing career guidance.
While a student earning a business major and finance minor from the University of Southern California, Bruce also worked for the USC football program, played baseball, and rowed for the crew team.
Paul Caligiuri
Caligiuri's professional career spanned 16 years, during which he played for numerous teams in the United States and Germany, and for the US Men's Nation Team. During his 14 years as a defender and defensive midfielder with the national team, he earned 110 caps and scored five goals.
Caligiuri is best remembered for his game-winning goal widely dubbed the "The Shot Heard Around The World" which he scored in a 1–0 World Cup qualifier victory over Trinidad and Tobago on November 19, 1989. The victory qualified the United States for the 1990 World Cup in Italy its first World Cup berth since 1950. There Caligiuri notched the first World Cup goal for the U.S. national team in 40 years, scoring in a 5–1 defeat against Czechoslovakia. He is a member of the Nation Soccer Hall of Fame.
Matthew N. Koury, M.D., M.P.H.
Dr. Koury is a private psychiatrist who focuses on providing personalized care that adheres to current evidence-based standards. He was formally trained in both public health and clinical psychiatry at several esteemed institutions and is board certified in both General Adult Psychiatry as well as Child & Adolescent Psychiatry. Dr. Koury prides himself mostly on connecting to his patients and addressing their individual needs.
Michael Atkinson
Mike is a results-oriented, creative and innovative senior executive, manager, and repeat entrepreneur with experience in a diverse range of bootstrapped and investor-backed startups — from restaurants and food tech to social media, investment banking, and big data integration, robotics, voice technology, data, and analytics.
Michael Moyer
Mike is a Partner in BakerHostetler’s Corporate practice group. He focuses on supporting growing technology companies and handles a wide variety of complex corporate finance, securities, and commercial transactions, including public and private equity and debt offerings, mergers and acquisitions, licensing transactions, and the formation of partnerships, strategic alliances, and joint ventures. In recent years, he has worked extensively in the sustainable industries and life science sectors and currently represents some of our region’s most promising companies in these sectors.