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    • Home
    • About
    • Media
    • Team AST
    • For Athletes and Coaches
    • CLIENTS
    • Events
    • AST Portal
    • Blog
    • "It's All Mental" Podcast
    • Testimonials
    • Partners
    • Audio
    • 7 F - REGISTRATION
    • Online Courses
    • 7Fundamentals
    • Brain Health
    • Dedication
    • Contact Us
  • Home
  • About
  • Media
  • Team AST
  • For Athletes and Coaches
  • CLIENTS
  • Events
  • AST Portal
  • Blog
  • "It's All Mental" Podcast
  • Testimonials
  • Partners
  • Audio
  • 7 F - REGISTRATION
  • Online Courses
  • 7Fundamentals
  • Brain Health
  • Dedication
  • Contact Us

About Us

Youth Sports

collegiate Sports

collegiate Sports

  

AST helps young athletes tap into an untapped reservoir of power and unlock hidden talents, enabling them to excel in every aspect of life - not just sports but academics as well. With our unique mental fitness program fueled by latest scientific research they will have more confidence on top of already impressive skillset! 

collegiate Sports

collegiate Sports

collegiate Sports

 With AST’s Mental Fitness programs for players or teams, we can help you develop and refine skills essential for success. We focus on self-confidence, stress management, cognitive flexibility and more – the same building blocks that lead to great performance in sports as well as life.  

Hailey Harward

Pro Sports

collegiate Sports

Pro Sports

 You have arrived, Now more than ever it's time to perform. Our scientifically proven methods have been developed by top professionals and focus on building core skills such as self-confidence, stress management, cognitive flexibility, and more. Which all leads to being in        Flow State

The AST Research

AST Research

THE SCIENCE BEHIND OUR MENTAL FITNESS PROGRAMS

 From the latest in evidence-based research from leading experts in cognitive and positive psychology and neuroscience on how your brain is connected to performance. 

 Our research network scientists include well-known and emerging experts in adolescent development, behavioral economics, neuroscience, sociology, and other disciplines from a wide range of universities around the country.


WHAT IS MENTAL FITNESS:

Mental fitness is a relatively new concept designed to emphasize the importance of mental health, just as physical fitness emphasizes the importance of physical health. It suggests that, just as physical activity can improve our physical health, mental exercises can enhance our mental health.  Mental fitness refers to a state of well-being where we maintain a positive perspective on our emotions, thoughts, and actions, as well as the health of our brain and emotions. It is not necessarily about excelling in tests or engaging in memory games or puzzles, but rather about participating in activities that foster mental wellness and boost our resilience to stress.  

Choosing to be inactive instead of exercising can be easy, just as falling into harmful negative thoughts and behaviors that can induce feelings of sadness, worry, and anxiety can be easy.   Likewise, just as lack of exercise or unhealthy eating habits can make us more prone to illness, not engaging in healthy cognitive practices can lead to a decline in mental fitness.  


Thanks to research in positive and cognitive psychology, and contributions from leading neuroscientist Dr. Kristen Willeumier PH.D., Jim Madrid and his team at Advance Sports Technology have developed a top-notch mental fitness process. This process has over 50,000 graduates worldwide.

Our Resident Expert

Dr. Kristen Willeumier, Ph. D.

Dr. Kristen Willeumier, Ph. D.

Dr. Kristen Willeumier, Ph. D.

B.A. PSYCHOLOGY I M.S. PHYSIOLOGICAL SCIENCE I M.S. & PH.D. NEUROBIOLOGY I POSTDOCTORAL RESEARCH NEUROLOGY.

Click here to learn more about Dr. Willeumier
Dr. Kristen Willeumier Ph.D.

Dr. Willeumier's book

Dr. Kristen Willeumier, Ph. D.

Dr. Kristen Willeumier, Ph. D.

Click here to order her book

Our signature programs

AST Curriculum

The 7 Fundamentals of Mental Fitness ™

  

Fundamental #1:

 Vision Drives Performance


 Fundamental #2: 

Open Your Eyes, Open Your Mind


 Fundamental #3: 

What You Say Is What You Get


 Fundamental #4: 

Broad Comfort Zone=Room to Move


 Fundamental #5: 

Goals Keep You Growing


Fundamental #6:

Staying Cool Means Controlling Focus


Fundamental #7:

Teamwork Wins

AST coach

Mental Fitness Certification

Become a Certified AST Mental Fitness Coach!

Advanced Curriculum

The Ten Principles of Mental Fitness™

AST Mental Fitness

Become a Certified Director of Mental Fitness

We are offering this certificate to select coaches. 

Contact us for more information. 

Learn more

jim madrid, founder

AST Jim Madrid

A little about Jim

Jim Madrid is a leadership and peak performance coach who helps individuals and organizations improve their performance and achieve their goals. When it comes to explaining change, Jim Madrid has a few key insights.

First, he believes that change is a natural part of life. Everything around us is constantly changing, and we must learn to adapt to those changes if we want to succeed. Whether it's changes in technology, the economy, or the world around us, we must be willing to adapt and change in response.

Second, Jim Madrid emphasizes the importance of mindset when it comes to change. He believes that we must develop a growth mindset in order to embrace change and see it as an opportunity for growth and development. This means focusing on the possibilities and opportunities that change can bring, rather than the challenges and obstacles.

Third, Jim Madrid stresses the importance of taking action when it comes to change. He believes that it's not enough to simply recognize the need for change or even to have a positive mindset about it. We must be willing to take action and make the necessary changes in our lives or organizations to achieve our goals.

Overall, Jim Madrid's approach to change emphasizes the need for adaptability, a growth mindset, and action. By embracing these principles, individuals and organizations can not only survive but thrive in the face of change.

AST Advisory board

AST

Byron Scott

CEO Primetime Basketball League. Former NBA Player and NBA Head Coach. 3 x NBA World Champion with the Los Angeles Lakers. 

Dr. Kristen Willeumier, Ph.D.

A neuroscientist with expertise in the fields of neuroimaging and psychiatry, leading clinical trials to gain a deeper understanding of the effects of traumatic brain injury and sports related concussion on brain function. Strong research professional with a Ph.D. in Neurobiology from the David Geffen School of Medicine at UCLA and postdoctoral scientist in the Department of Neurology at Cedars-Sinai Medical Center. Former Director of Research in the Department of Clinical Neuroimaging for the Amen Clinics, a nationally recognized mental health care clinic. Author of the book Biohack Your Brain: How to Boost Cognitive Health, Performance & Power. Now available on Amazon.

Bruce Tollner

Bruce is an attorney and the Founder of REP 1 Sports, a premier sports agency in Irvine, CA.
Bruce has been representing NFL superstars for over 25 years covering all areas of college recruiting, combine training, pre-draft preparation, the NFL draft, negotiating contracts, player marketing, and post-playing career guidance.

While a student earning a business major and finance minor from the University of Southern California, Bruce also worked for the USC football program, played baseball, and rowed for the crew team.

Paul Caligiuri

 Caligiuri's professional career spanned 16 years, during which he played for numerous teams in the United States and Germany, and for the US Men's Nation Team. During his 14 years as a defender and defensive midfielder with the national team, he earned 110 caps and scored five goals.

Caligiuri is best remembered for his game-winning goal widely dubbed the "The Shot Heard Around The World" which he scored in a 1–0 World Cup qualifier victory over Trinidad and Tobago on November 19, 1989. The victory qualified the United States for the 1990 World Cup in Italy its first World Cup berth since 1950. There Caligiuri notched the first World Cup goal for the U.S. national team in 40 years, scoring in a 5–1 defeat against Czechoslovakia. He is a member of the Nation Soccer Hall of Fame.

Matthew N. Koury, M.D., M.P.H.

Dr. Koury is a private psychiatrist who focuses on providing personalized care that adheres to current evidence-based standards. He was formally trained in both public health and clinical psychiatry at several esteemed institutions and is board certified in both General Adult Psychiatry as well as Child & Adolescent Psychiatry. Dr. Koury prides himself mostly on connecting to his patients and addressing their individual needs. 

Michael Atkinson

 Mike is a results-oriented, creative and innovative senior executive, manager, and repeat entrepreneur with experience in a diverse range of bootstrapped and investor-backed startups — from restaurants and food tech to social media, investment banking, and big data integration, robotics, voice technology, data, and analytics.

Michael Moyer

 Mike is a Partner in BakerHostetler’s Corporate practice group. He focuses on supporting growing technology companies and handles a wide variety of complex corporate finance, securities, and commercial transactions, including public and private equity and debt offerings, mergers and acquisitions, licensing transactions, and the formation of partnerships, strategic alliances, and joint ventures. In recent years, he has worked extensively in the sustainable industries and life science sectors and currently represents some of our region’s most promising companies in these sectors. 

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