About Jim Madrid

Founder and CEO of AST 

He may have started out stocking shoes 

at Nordstrom at 15 in Seattle, but a belief in “Anything Is Possible” has led Jim Madrid to become one of the most highly respected educators in the world today. His singular style of teaching – taking the complex concepts and current research results from the fields of cognitive and positive psychology, and making them easy to understand and even easier to use – has brought him students from all over the globe. Jim’s ability as a consummate teacher and mentor has led him to work with global leaders, from Spain, Australia, Mexico, South America and Canada. He also brought his considerable talents to bear in an on-going relationship with the hospitality/timeshare industry. Jim’s and his team of coaches have worked with major brands in the timeshare, auto, retail, insurance, banking and hospitality industries. Jim is currently the Mental Conditioning coach for many universities including University California, Irvine, Cal State University, Fullerton, numerous NFL Players. Jim assisted Coach Pete Carroll of the Seattle Seahawks in developing his online, Win Forever series. In the final analysis, Jim Madrid is a masterful business leader, author, teacher and educator, who is remarkably successful at empowering individuals and teams to achieve Unprecedented, Record-Breaking Performance. 

Jim’s book, Get Over It and Get On With It, has sold over 50,000 copies worldwide. 

He is also the creator of his signature curriculum, The Ten Principles of Entelechy, along with other programs, Leadership In A High-Performance Culture, Vision And Purpose, Confidence In An Ever Changing Society.

No matter the game!